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Category: Entertainment

Bulls to Lebron: King, Dare to be a Legend?

Written on July 05, 2010 by B Waldorf

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As the clock struck 12:01 am ET on Thursday morning officially kicks off the start of this summer’s free agency bonanza, James was surprised with three things, just like Aladdin and his three wishes.

The surprise consists of several phone calls from interested competing teams, a knock on his front door and an extraordinary, mysterious package. Since it was mysterious, they had no idea what is inside or from who it came from. But now, since the off season signing period just ended, someone has to raise their hands and be the culprit.

Unbelievably, the package came from Chicago. Turns out its the final piece of the week long marketing agenda by Chicago based Leo Burnett Worldwide Ad Agency.

“Lebron, the fans of Chicago have a question for you,” reads the two-page ad that ran in Thursday’s Akron Beacon Journal, James’ hometown paper. “Can you cast a shadow this big?”

The image is of an outline that looks a lot like Michael ’s, in the iconic, ball-in-one-hand pose, spread out over the Chicago cityscape. Dreamed up by sports-loving ad guys at the city’s Leo Burnett agency and paid for by Burnett, it was the culmination of a four-day campaign featuring a fresh challenge each day. […]

So Monday, they sent to his house the classic red, white and black Air Jordan’s and asked if he could fill those shoes. Tuesday it was a case featuring seven empty ring boxes, representing one more championship than Jordan won here, and the question, “Can you fill these boxes?”

Wednesday was a mock-up of a Chicago Tribune 10 years hence – still going strong, by the way – and the headline “Sweet Throne, Chicago: With Title No. 7, It’s Officially James’ Court.”

This is maybe a challenge for Lebron if he is willing to follow the steps of Michael Jordan. It a question whether he’s in for the all-time greatest player or simply fame. But for Chicago to make this such effort, Lebron James is indeed a player with a potential to be like Jordan.

The question now is: Will Lebron accept the challenge?

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