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Category: Entertainment Tech

The Fall of 3D: Here to Stay, Will Stay That Way

Written on July 27, 2010 by Rudfer Tyron

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3D screening started to fall shortly after the rise of Avatar. What lies for 3D screening in the near future? Get ready to put on your glasses and find some answers.

Before the turn of the year, in December, the clamor for moviegoers was to see in – or they would miss out on this rare experience. Halfway through the year, “rare” fits the bill well enough. The experience has become a commonplace concept in cinemas, and it is starting to fade away into the back of people’s minds.

Now that 3D screening has been made more accessible to the public, proven by the following suit of How to Train Your Dragon, Shrek and Toy Story after James Cameron’s big screen comeback piece emerged in the box office, the people are not actually buying the idea of Hollywood’s running a 3D filming marathon.

They would rather put in 10 bucks for a 2D screening than spend 15 for a 3D screening. This is an apparent trend, and is backed up by statistics that show the decline from the whopping 71% slice of Avatar‘s earnings from 3D showings alone, to the almost-groundlicking 45% in 3D showings returns of the latest animated release, Despicable Me.

This could actually hurt the makers and producers who recently staked their budgets on 3D technology and equipment. It could even hurt more the companies that have introduced 3D HDTV, like Sony. But for the ones who patronize their works and products, 3D screening is a formula that worked only once. It is a fad, it is sure to stay in the market. But the forecasts are bleak.

“Are you really getting more out of the story with 3D?” Christopher Nolan’s longtime cinematographer Wally Pfister asked. Because Batman 3 is unlikely to be shot in 3D, he added. I told you, the near future of films will not likely be seen in 3D.

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