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Category: Various

Answer Your “Best” Queries via

Written on August 16, 2010 by Japhet Writ

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According to the Google AdWords Keyword Tool, the word "best" is included in 277 million searches every month. So a search engine that can tell you what's the best in almost everything and anything under the sun is helpful, right? Can really answer your biggest query?

The idea of a that can tell users what is the best is enough for Kevin O’ Conner to get out of his retirement. The co-founder of Doubleclick started to build a search engine just like that — hence, the birth of . But how do you create an engine that can answer a number of “best” queries? The key is “”. It’s a hand-built chart that compare two or more choices side by side. The comparison points are picked by humans and scours the Internet for a reputable source. So more or less, is more of a than a search query site.

The site works via workers. For instance, someone is wondering what among Harvard, Princeton or Yale is the best university. Though he or she haven’t heard of, with the help of some combined keywords, the user will end up on the university app of the site. From there, all the top information about the said universities is arranged in an easy-to-digest table of data points that can be paired or filter. And how can the website stay up to date? More staff. According to an email by Spokeswoman Amy Morris, some update will be automated and some are done by the researchers. They are even looking forward to experts, business owners and other people to jump in to the site and provide updates to their research team. So in case you found that something is missing in the app, you can register and add information for the team to review.

For O’ Conner, someone’s got to organize the because it doesn’t just happen. With more than 330 comparison apps — and more is coming — some of them are not really useful and they can be confusing at times. To establish as a comparison engine destination, it’ll take more than 330 man-made spreadsheets.

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