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Category: SocialMedia

Twitter’s Promoted Contents on Third-Party Apps Soon

Written on August 10, 2010 by Rudfer Tyron

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The world's best-loved microblogging site is on a roll. Set to play for the ad market soon, Twitter is preparing itself and its developers for the launch of Promoted Tweets and Promoted Trends within third-party apps.

’s application programming interface (API) has been updated in order to provide developers access to two new domains that are related to and . But unless these Promoted Contents appear on such as and , this indicates that data points are not yet ready for primetime.

Twitter Developer Advocate Matt Harris revealed some details in the prep on the Twitter Development Google Group: “Over the next few months, we will begin beta testing with a handful of desktop applications. During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem.”

Apparently, the company and the developers of third-party apps will share in the split revenues that will come from the Promoted Contents. Back in April, Twitter took a shot at its ad platform and gained clientele from Bravo, Starbucks and Virgin America. Last June, Coca-Cola became one of the early clients for Promoted Trends. The soda bottling company reportedly gained 86 million impressions out of the ad platform.

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