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Category: SocialMedia

McDonald’s Foursquare Campaign Earned 33% of Foot Traffic

Written on September 17, 2010 by B Waldorf

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McDonald's, a known fast-food chain with humongous franchises all over the globe had an advertising technique that made people and social media practitioners awestruck.

Foursquare marketing and , is it really a good technique to promote your business here?

McDonald’s seems to think that the idea is brilliant. The head for social media, Rick Wion recently spoke of the giant chain’s big wins from a spring pilot program with the use of Foursquare.

During the Mobile Social Communications conference yesterday, Wion said that McDonald’s was increased to foot traffic stores by 33% in a day with Foursquare. McDonald’s total cost for successful ad campaign was $1,000.

Econsultanty reported that McDonald’s with the Wion driving campaign direction and strategy, tried and took advantage of Foursquare Day (4/16) to bring on more business. The company awarded 100 pieces of $5 and $10 gift cards as a bait to lure in potential costumers. It also worked as a social media attraction because over 50 articles were written about McDonald’s Foursquare campaign.It worked in the digital and real world. People went to McDonald’s for a chance to win gift cards in exchange for check ins and 600,000 online denizens followed and became a fan of the brand on social media sites.

“I was able to go to some of our marketing people — some of whom had never heard of Foursquare — and say, ‘Guess what. With this one little effort, we were able to get a 33% increase in foot traffic to the stores’,” Wion explained to conference attendees.

A McDonald’s company size depends on how many advertising millions does it get per annum. And just a one-day Foursquare Campaign got a $1,000 net this must be a company success. Of course we are talking about check ins and not sales, but it is a big contribution to the success.

McDonald’s is not the only one who shared with the Foursquare success. This year, Domino’s UK social media and its Foursquare pilot program helped the company earned profits of 29%.

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