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Category: Tech

Windows 7’s “Halo” Effect Boosts Customer Satisfaction Score

Written on September 22, 2010 by Japhet Writ

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Call it the "Halo" effect, but Microsoft is definitely gaining on consumer satisfaction because of their Widows 7 OS. Continue reading to know how did they do that.

Most PC makers gained ground in the recent survey, simply because consumers like the more than . According to David VanAmburg, managing director of American Index (), customers are perceiving the quality of the machine to be user-friendly.

Launched last October, Windows 7 rave reviews by most technology analysts and has been a huge hit for by selling 175 million licenses through late July. Aside from being user-friendly, the latest Windows OS also has an improved customer service. Specific findings on the survey states that the company’s support is getting better as manufacturers make better and more reliable machine, and that they are reacting faster to customer queries.

Another factor for the elevated customer satisfaction is the price. This may be due to the fact that the economic conditions have kept up pricing pressure on the manufacturers. In order to attract and retain more customers, they have to offer an enticing price. More over, there is much more computer-to-owner relationship than other consumer goods like major household appliances. You open the door of your refrigerator and lights turn on; but on your computer, there is much more engagement.

Indeed, the overall effect of Windows 7 has been positive just as the total effect of Vista in 2007 was negative. Now, that is what you call the Windows 7 “Halo” effect.

ACSI’s actual survey scores are posted on their website.

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