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Category: Various

How to Put Your Face in a Times Square Billboard?

Written on October 13, 2010 by Japhet Writ

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Want to see your face in a billboard in Times Square? Just 'like' the Corona Light Facebook page and you might just see your face hovering over the crowd that traverse the New York City's landmark.

If you are one of the many young adults that want their faces to tower over New York City’s Time Square, all you have to do is help Grupo Modelo’s Beer. has launched a Facebook campaign to promote the to the young adult crowd. In an effort to become the “most liked beer in America”, the brand is placing Facebook front-and-center.

By liking the , you can get access to the Times Square app. Using the said application, you can get a chance to upload a 500 x 500 photo that will be used in a billboard run by the company from November 8 to December 6. And while the ad is simple, this Corona Light campaign is extremely a smart move.

Aside from having the benefits of ad, Grupo Modelo also gets thousands of people to “like” the Corona Light Facebook page. And we all know that a company with a Facebook page can deliver even more marketing messages about their product. But wouldn’t it be nice if liking Corona Light’s page can result to a free beer?

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