How to Put Your Face in a Times Square Billboard?

If you are one of the many young adults that want their faces to tower over New York City’s Time Square, all you have to do is help Grupo Modelo’s Corona Light Beer. Grupo Modelo has launched a Facebook campaign to promote the Corona Light to the young adult crowd. In an effort to become the “most liked beer in America”, the brand is placing Facebook front-and-center.

By liking the Corona Light Facebook page, you can get access to the Times Square app. Using the said application, you can get a chance to upload a 500 x 500 photo that will be used in a billboard run by the company from November 8 to December 6. And while the ad is simple, this Corona Light campaign is extremely a smart move.

Aside from having the benefits of Times Square ad, Grupo Modelo also gets thousands of people to “like” the Corona Light Facebook page. And we all know that a company with a Facebook page can deliver even more marketing messages about their product. But wouldn’t it be nice if liking Corona Light’s page can result to a free beer?

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