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Category: SocialMedia Tech

The Effects of ‘The Social Network’ to Facebook

Written on October 13, 2010 by B Waldorf

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The movie 'The Social Network' received good reviews. But after the movie was shown, how does people perceive Facebook now? The people YouGov BrandIndex got the answers.

is a popular brand name on its own, but what happened to it after a movie based on it was shown on theaters? The folks behind YouGov , a daily consumer perception research service, gathered the data and analyzed it. It has been a topic that the portrayal of Mark Zuckerberg is more villain than heroic. Even the man himself was disturbed about the . But the movie, in a way, presented the story behind Facebook. Plus, it has already left its mark in history.

YouGov BrandIndex took all the necessary achievements of the movie and studied if it pushed up or down the integrity of Facebook. A demographic chart was made between September 16,2010 and October 6,2010.

YouGov BrandIndex asked respondents: “Do you have a general positive feeling about the brand?”

Some interesting notes:

1. “The impression among adults ages 18 to 34 more than doubled between September 22, 2010 and October 6, 2010. Facebook had an impression score of 23.5 on September 22, this shifted to 46.4 on the opening day of the film (October 1), and by October 6, 2010, the impression score was 51.5
2. Adults ages 35 to 49 had more varied opinions, with scores bouncing up and down, leading up to the film’s release. The scores went down after the film was first released but have rebounded in the second week of release.
3. The greatest negative impact in the data period was with adults ages 50 and older. The 50+ impression score was already lower than the other two groups, but there was more of a drop in the days leading up to the film’s release, with a slight rebound before the numbers settle at about 20. ”

One of the most notable data gathered is the perception shifted in the 18 to 34 demographic. It only says that Facebook, no matter how factual the history was, had gained greater respect from its consumers.

There are no conclusions drawn yet, but media and discussion boards made Facebook more prominent and more known.

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