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Category: Tech

Fable: An E-reader for Children

Written on November 10, 2010 by Japhet Writ

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With predictions that sales will top $1 billion this year, the e-reader market is indeed on its peak. However, their target market emphasizes the adult reader. What about the kids?

While the e-book market is skyrocketing, much of the emphasis, however, has been capturing the adult reader market. And many e-readers, especially the black-and-white ones, are not suitable for children’s books. Thus, teamed up with in order to compel for the younger readers.

The two companies have introduced , a seven-inch portable tablet that will let kids read, draw and play. It features a full-touch and full-color LCD screen, a built-in camera, and pre-loaded books from Houghton Mifflin Harcourt. The will be more than an e-reader, as it will have other drawing, gaming and photo sharing apps. It will run on an Android OS, and will also include wireless connection.

Users will be able to access the Fable online bookstore via Isabella’s Furthermore, parents will have control over the device’s connection. The Fable tablet will likely retail between $149 to $179, while book titles will cost around $0.99 to $3.99. While the price can be competitive to other e-readers, the market is not that easy to crack. Will parents buy an e-reader specifically for their kids? Drop your opinions at the comment box.

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