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Category: SocialMedia

StumbleUpon: The Next Online Classified Ad

Written on December 08, 2010 by R. Depp

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After being in second after Facebook when it comes to propagating links, StumbleUpon will venture in another field: Internet Advertising.

was able to attain the niche wherein an online material is promoted among communities in the Internet. However, founder and CEO Garrett Camp is looking beyond working on such boundary. The head of the company is eying his creation as the next evolution in online advertising.

“With StumbleUpon, [your item] is not an ad,” Camp explains his projected plan. “It becomes a socially endorsed product.”

Since the Internet is a good venue for advertisement, promoted Stumbles of companies will likely be a hit. It will appear more often than other Stumbles. At the least, it will appear after every 20th stumble of a viewer. This will guarantee an approximate number of views and thus more chances of being stumbled by other users.

This is a perfect scheme for advertisers since more people can possibly see the actual website of a certain company. In addition, this is also a cheaper and efficient method unlike paid banner advertisements.  “Most of the time I find a good piece of content, and I didn’t even know it was sponsored,” Stumble Upon director of communications Mike Mayzel mentioned.

At the moment, the current sponsored Stumbles cost five cents and many thought this method is effective. Stumble Upon comes after Facebook in terms of the links shared among social media. The company will update the system come February 2011 which includes change in the pricing system.

As for the feedback that making such move will defeat the integrity of StumbleUpon, the creator believed otherwise. He said that though paid Stumble are to appear at scheduled time, it does not mean viewer has to like it as well. “We let the community rate and choose the content, whether it’s paid for or not,” Camp said.

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  • http://www.facebook.com/people/Zubair-Ahmed/534044561 Zubair Ahmed

    Its not a classifieds site. It allows you to share information and create web pages for free. I have checked the site and there is nothing about classifieds there. Am i wrong here?

    Zubair Ahmed
    ———————-
    http://www.Publicity.pk

  • http://www.facebook.com/people/Zubair-Ahmed/534044561 Zubair Ahmed

    Its not a classifieds site. It allows you to share information and create web pages for free. I have checked the site and there is nothing about classifieds there. Am i wrong here?

    Zubair Ahmed
    ———————-
    http://www.Publicity.pk

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