Daft Punk Partners with Coca-Cola for Club Coke

Written on February 24, 2011 by R. Depp

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What is the best way to party? Simple. Make sure you have a Coke in hand and Daft Punk on the background.

The popular and mysterious electro-robots duo, Daft Punk, is back with a new project. This time, it does not involve the people of Tron: Legacy but it is about Coke. The French musicians will work with Coca-Cola to design limited edition soft drink bottles.

Coca-Cola’s partnership with Mika in 2010 turned out to be a success. And now, the company is collaborating with Daft Punk to release “Club Coke.” These limited edition Coke bottles resemble the helmets worn by the duo and come in colors gold and silver. The production of these bottles begins on March 2011.

The Daft Punk x Coca-Cola bottles will be launched on several clubs and also be packaged in a collector’s box. More information about this project will be posted on www.daftcoke.com once it goes online. For the meantime, enjoy the video uploaded on the Coca-Cola France’s Youtube channel: