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Category: SocialMedia

Facebook and its New Purpose

Written on February 07, 2011 by Japhet Writ

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Facebook's huge shift in purpose becomes a tool for organizing demonstrations, rallying public, and addressing societal concerns.

During the first two weeks of 2011, users of in increased by eight percent. This is due to an uprising in the country dubbed as “”. The social networking site was used as a tool to organize demonstrations, which resulted to President Bin Ali’s official resignation.

Soon after the Dignity Revolution in Tunisia, started to witness mass protests that are still going on to this day. The country’s Internet was shut down for five days, but that did not stop the flow of information completely.

With Tunisia left with no government, people took it upon themselves to take care of the tasks done by the previous administration. Issues like cleaning the streets, organizing traffic and addressing health care concerns were facilitated by the community in Facebook. The same trend is also happening in Egypt.

With social media tools – like Facebook – enabling information to flow horizontally, this is a trend that societies and government must learn to use. Rather than viewing it as a threat, it should be seen as an opportunity in creating new dynamics within the community. These instances only indicate that Facebook is no longer just for social and business purposes only, but it is also a means in changing the face of a country.

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