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Category: SocialMedia

Underheard: Giving Voices to Homeless People

Written on February 20, 2011 by R. Depp

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Being homeless doesn’t mean being deprived of the freedom to speak.

A program called which was created by advertising interns namely Rosemary Melchior, Robert Weeks and Willy Wang is slowly catching the attention of many because of its goal of giving voice to the underheards of New York City.

The campaign gave four homeless men, Danny, Derrick, Albert and Carlos the chance to share to the world their insights and everyday struggles with the use of social media. They were granted with their own cell phones and accounts: Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550).

The program started when the interns were challenged by their bosses to “Do something good… Famously.” However, the trio work away from the concept of the word ‘famous’ and thought of “famous was just another way of saying make people listen. Go big. Be heard. Make real change,” as what their site stated.

Though this program may come to an end once they finish their internship, the trio hope that project will still push through once a new organization takes over the responsibilities.

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