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Category: Tech

Yahoo Gives Personalized Mobile Experience to Users

Written on February 08, 2011 by B Waldorf

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When the going gets tough, the tough gets going and so does Yahoo.

is under desperate measures at the moment. The company is taking another step to regain balance and that is by means of customization. The once Internet titan is hoping that this revamp on their platform might save the sinking ship.

Yahoo is about to announce a publishing platform for apps that will give access for users to receive personalized content on their mobile phones. Unnamed sources from this project, allegedly named “,” said that the new platform provides content-based upon specific preferences, search items and social media. One thing is sure, focus of this service is more on an app for iOS and Android powered devices.

reports that an announcement will be made later this month at the Mobile World Congress in Barcelona. However, Yahoo is neither confirming nor denying this rumor.

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