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Category: SocialMedia

New Facebook Feature: Personal Profiles Can Now Be Converted As Business Pages

Written on March 31, 2011 by R. Depp

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Facebook now allows users to convert their profiles into official business pages.

The “Profile To Business Page Migration” tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes.

According to InsideFacebook.com, “Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit ’s 5000 friend limit.”

“It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.”

The help page on Facebook further describes the new feature by explaining what will happen when users decide to make the switch:

“Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.”

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