Facebook’s Comment Plug-in Increases Traffic to 45%

More than a month ago, Facebook unleashed its commenting solutions for third parties. Today, the largest social network announced a set of improved comment plug-in features for publishers. With these comes a stat report saying that the commenting system actually increases discussion and Facebook referrals by 45%.

In addition to this, users can now login using their Hotmail account. That is an additional 360 million active users. However, login options using Google or Twitter is yet to be offered. On the publisher or blogger’s end, they can now directly link to individual comments, generate larger News Feed objects and access comments using the API. The larger News Feed object provides a preview of the story shown in time line.

But despite that, TechCrunch noted that the Facebook Comment Plug-in drastically reduced the number of comments with a welcome decrease in spam and trolls. Many people also voiced out their concerns that Facebook’s requirement for real identity could stifle interactions. If only Google and Twitter were offered as login options, it’s such a wonder how much higher the page interaction will increase.

View Article Source »