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No lasting negative effect on Facebook or Google after smear campaign

Written on May 22, 2011 by R. Depp

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Despite a huge blowback from a –funded smear campaign against due to the latter’s privacy settings, neither companies has been significantly damaged.

Data from social media analytics firm Netbase state that the sentiment about the two companies changed very little after the issue. The firm processed data from more than 70,000 blogs, news stories, forum posts, and comments and tweets about the social networks.

The negative sentiment about Facebook and Google rose on May11, the evening the news broke out, then peaked the next day. However by May 13, negative became positive and by May 17, sentiment about Facebook had returned to its pre-issue levels even when mentioned with Google. It appears that Google was hardly affected.

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