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Category: Various

Coca-Cola and WWF Install a Plant Billboard

Written on June 26, 2011 by Rudfer Tyron

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The first ever plant billboard was built in the Philippines to help eradicate pollution.

Philippines and World Wide Fund for Nature (-Philippines) unveiled a plant billboard along a major road in one of the country’s cities. The project was made in an effort to complete Coca-Cola Philippines’ Live Positively sustainability program which includes conservation of critical watersheds in the Philippines and in support of the Earth Hour.

The billboard measures 60 x 60 ft. and planted with a species of Fukien tea plant which absorbs pollutants in the air. Anthony Gao, the botanist who worked on the project, said that each plant can absorb an average of 13 pounds of carbon dioxide in a year. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao stated.

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  • Anonymous

    Wow! This ad is really a cool idea. However, let us not be blinded by million-peso marketing efforts of Coke. That billboard cannot pay the billions of pesos the Filipino people lost in form of evaded tariffs by the company. And most of all, that billboard cannot alleviate the hunger and sufferings of poor families victimzed by the company’s greed for skyrocketing profits in Negros and elsewhere. The truth is very clear. Let us be informed with facts, not just with marketing stunts.

    http://www.facebook.com/pages/Coke-FREE-Negros/231682936848525?sk=info

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