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How Fashion E-commerce Changes Fashion Production

Written on June 24, 2011 by Japhet Writ

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From regular fashion customer, you can now turn into a guru with the new trend set by fashion eCommerce.

editors and buyers at the department store always have the biggest say on what part of a designer’s collection will hit the shelves. However, the social web culture is starting to change that pattern by adding better tools to facilitate online voting, customization and purchases. Well established and lesser-known brands are now giving their consumers the opportunities to select what gets produced, as well as what gets designed.The outcome is a more engaged shopper and less waste, as manufacturers and retailers can better estimate the demands.

and ’s FashionStake is a fashion e-commerce platform, wherein designers and shoppers could collaborate to fund new creations through pre-orders. That way, they were able to satiate the people’s craving of becoming a part of the designing process, while Vivian Weng and discover new talent in the fashion industry. Startups, and , enables customers to create one-of-a-kind apparel and accessories through step-by-step web apps. This model is efficient in negating any possible excess of inventory.

Albeit there are new opportunities of engaging customers and designers, Jess Lee – co-founder of – is aware that other people believes that collaborations can compromise the aesthetics of a certain design.

“Some people people feel that crowdsourced design takes away from the specialness of artistic creativity. What’s important, she adds, is to preserve the vision of the designer.”


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