Microsoft Rolls Out Tool that Searches for iPhone Apps
Don’t get confused; read on why Microsoft is taking such action.
Microsoft has its own mobile OS called Windows Phone 7 but that does not mean it all ends there. In a move to attract users to Bing, the company integrated an “auto app discovery” feature on their search engine. The company wanted to promote the idea that Bing is a great tool for searching iPhone apps.
Even if a Bing user does not specifically type in an iPhone app, search results will automatically include popular iPhone applications or any app relevant to the search query.
Futhermore, search results on Bing for a particular iPhone app will show a direct link to Apple’s app store for app download.
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