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Category: Games

Zynga, to Sign Strategic Partnership with AT&T

Written on June 30, 2011 by Avlya Jaie

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Zynga is planning to provide customized games and content to AT&T mobile users. Getting excited, AT&T users?

giant recently announced that they are planning to sign up a new partnership with . The purpose of this merging was to provide customized games and content to every user of .

Perhaps this would be the first time for Zynga to have a partnership with a telecommunications provider. And although the financial statements of the said agreement were not revealed, some of the companies’ plans were disclosed.

Aiming to have the plans launched before the year ends, Zynga is said to be featuring some of its games, including and , and a customized content into AT&T’s library. They will also give away cool freebies and free credits for their selected games during such events sponsored by AT&T.

On the other hand, AT&T claims that they will find ways to strengthen the battery life of their smartphones, so users will have a great time playing Zynga games. They even pointed out that they are willing to work closely with Zynga to “optimize the mobile gaming experience for AT&T customers.”

Having this partnership is a good strategy for Zynga, as they can now pave their way into the mobile industry, and could also promote their brand outside the cloak of its other partner — .

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