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Category: Various

Google Unveils New URL Shortener: The G.Co

Written on July 19, 2011 by Avlya Jaie

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Google launches g.co, a new URL shortener that will only link to all the products and websites under Google.

Following “”, a that was launched way back in 2009, now revealed another which will only link to websites under the company — the “”.

The only difference between the two services is that the goo.gl URL shortener can be used by people who wanted to link in any web pages through the Google Toolbar. As stated by , Google’s VP of Consumer Marketing, on the company’s blog site:

“We’ll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts. That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service.”

The production of the new URL shortener is perhaps quite helpful for , since they are planning to carefully discuss where its goo.gl links are going to. , for your information, has been devotedly using the goo.gl URL shortener for its products for some time now. According to them, limiting the users’ confusion can be solved by simply separating the goo.gl URL shortener from its products.

Moreover, Google is not the only website that uses .co as its URL shortener. Last year, released the in order to shape up the security and sharing of its links.

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