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Category: Tech

The iPhone 5: Igniting Four-way Battle on Carriers

Written on July 08, 2011 by Japhet Writ

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Verizon, AT&T, Sprint and T-Mobile are battling over Apple's iPhone 5, even though the handset is yet to hit the shelves.

Regardless on who’s going to be ’s carrier, a four-way fight is already brewing prior to the handset’s arrival in the market. is already bragging that it can let you talk and surf with the iPhone 4, while boasts about its superior network. Moreover, a price war is also coming. But just wait until ’s iPhone 5 also surfaces on and .

With the arena being drawn already, here are the iPhone 5 points that carriers should be concerned about.

By default, AT&T was always the iPhone carrier. But with Verizon coming through a side door, Apple has been very diplomatic on which carriers brings iPhone buyers toward. However, most Americans are still thinking of iPhone as an AT&T product. That said, the iPhone 5 can be Verizon’s opportunity to steal the ‘flagship iPhone carrier’ banner.

Verizon and AT&T are already battling on who has the faster 4G LTE network, when in fact, both of them don’t offer the service to most customers or in most areas yet. And whether or not iPhone 5 will come with 4G LTE, the handset will definitely arrive by the time both carriers has enough 4G LTE towers. Simply put, Apple’s next-generation iPhone will be the carriers’ golden nugget for 4G LTE promotion.

Sprint and T-Mobile
Whether or not iPhone 5 will land on Sprint or T-Mobile is everyone’s projection. But in case the handset will, then both carriers will back down from supporting Android devices. In addition to this, Sprint and T-Mobile will promote the notion that they are offering a better, cheaper and more reliable iPhone 5 than Verizon and AT&T. Otherwise, they will continue plugging their Android mobile phones.

This will be the first time that iPhone geeks will see a price war. The price reductions for iPhone 4 is tentatively about to begin. But whether this will carry on to iPhone 5 is yet to be known. In case the upcoming handset will run the pricing gamut, will Verizon dare to offer a cheaper iPhone 5 than AT&T? Or will it be the other way around?

Bottom Line
While Apple will be busy doing its own massive campaign for iPhone 5, the carriers’ four-way battle can only serve to help if the company lines it up right. Simply put: Giving what AT&T and Verizon wants by building 4G LTE into iPhone 5, and letting Sprint and T-Mobile have the handset. If Apple can make it all happen, then it can be beneficial to the carrier — which ever wins the battle.

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