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Category: Tech

Apple: A Still Growing PC Maker in Western Europe

Written on August 18, 2011 by Lulu

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Gartner stated that Apple is the only PC manufacturer based on Western Europe which continuously grows.

During a continent wide breakdown on Wednesday, stated that was the only major computer manufacturer – based in Western Europe – that continuously grows. increased its shipment by half a percent, hitting 7% of the market. Meanwhile, other Windows-based PC makers such as , Delli, and dropped in the same period of time.

The said pattern was the same from one country to another. Apple gained share in the UK and had a boost in France where its raw shipments increased up to 6.4 points to reach 5.8% — enough to put it in the top five for the first time. was one of the few others to see an upside in any area, but it was only registered in the top five in France.

Most of the shift was directly blamed on the tablets that was led by the . Tablet’s increasing popularity greatly hurt the computer sales, and saw some retailers set aside space fully anticipating more attention for Apple and other tablet supporters.

Gartner also noted that even netbooks suffered the brunt of the hit. The cheap mini portables saw shipments decrease – in many cases – almost in half, as customers abandoned the category — primarily in favor of iPad. , like Acer which clung too closely to netbooks for its business, saw its total PC deliveries fall at least 20% in core areas.

The new tallies point to the gap between Apple’s performance and competitors being even more pronounced in Europe than in the US and worldwide. IDC figures still show companies like and finding room to grow when they can tap into China or into the US mindset.

Gartner didn’t attempt to explain Apple’s climb. Most have attributed it to a strong grasp of the retail market even outside of its own stores. Its emphasis on higher-end PCs also helped it escape both most cannibalization by its own tablets, as well as the lack of meaningful differences between low-end notebooks and netbooks.

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