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Category: SocialMedia

CNN Acquires iPad Magazine ‘Zite’

Written on August 31, 2011 by Avlya Jaie

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News channel, CNN, just bought iPad's personalized digital magazine -- Zite.

confirmed last Tuesday that they’ve just acquired , a news reading application for the tablet computer. Like ’s “”, the app is also considered to be a personalized that learns about its readers’ needs and tries to provide helpful stories. All of its content are based from hundreds of different websites, including Google Reader, social networking sites and other self-defined preferences.

Cable news channel, CNN, pointed out that they have no plans of changing the format of the app. They will rather use the technology in order to customize its news on the tablet and in other mobile platforms. “Its technology will also be leveraged to help CNN’s websites and apps serve more personalized content, making our current digital services even better,” KC Estenson, general manager of CNN Digital, stated in an email.

Up to now, the financial terms of the deals remained undisclosed.

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