Apple Wins Marketing Battle Versus Samsung, Expanding to UK
Apple won a minor marketing battle versus Samsung in the UK, as the former expands its global patent war with the latter into the UK courts as well.
With the released of its Galaxy S II which measures 8.71mm thick, Samsung challenged Apple’s marketing of its 9.3mm iPhone 4 as the “world’s thinnest smartphone.” However, UK’s Advertising Standards Authority determined that the Cupertino-based company’s device is indeed thinner. ASA also noted that Samsung’s Galaxy S II has prominent bulges at the top of the device.
ASA further reported that “Apple said consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse.”
Meanwhile, Apple has separately filed a law suit against Samsung with regards to patents in the UK. The latter, on the other hand, stated that it was a countersuit to patent claims filed by Samsung in June. Both companies are also engaged in active patent battles in the US, American ITC, Japan, South Korea, Germany, The Netherlands, Italy, France and Australia.View Article Source »