Brand Finance: Apple is the World’s Second Most Valuable Company
Apple is the 2nd placer in the world's top 10 most valuable brands.
The company looks at its cash flow and overall financial metrics to determine the value of the company’s trademarks and properties. The brand that got the top position is Google, which has an IP that’s worth $48.3 billion — and indeed more after the search engine giant acquired another bag of patents from IBM.
According to the research, this would be the first time that the world’s top four most valuable companies are all tech brands. Microsoft moved to the third place with $39 billion, although the as-of-yet launching of Windows 8 might change that number. Big Blue, on the other hand, got the fourth position. Other big companies have also managed to make their way on the top 10 list: Walmart, GE, AT&T, Coca-Cola, and banks such as Wells Fargo and Bank of America.View Article Source »