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Brands and Companies With .xxx Domains?

Written on September 07, 2011 by Lulu

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The ICM Registry is giving brands and companies a chance to grab a .xxx domains.

Registered trademarks and brand holders will get a chance to secure on Wednesday, if only to fend off cybersquatters. The , which doles out domains to third parties like GoDaddy and Network Solutions, is giving 50 days to claim their domain.

, the CEO of ICM Registry, said that it would cost around $200 for brands to get their .xxx domains. For example, www.coca-cola.xxx, if Coca-Cola will grab it. Unlike other top-level domains, which charge roughly $50 a year to maintain rights to a specific , brand holders will pay a one-time fee for .xxx domains. However, said that there will be some brands that wouldn’t want to associate their names with .xxx domains in any way.

After the 50-day period ends, there will be another 17-day tenure where the domains are sold exclusively to the adult entertainment industry. Stuart Lawley said that the appeal of such domains will provide more traffic and offers a verification of sorts.

“It’s a win because you’ll be able to surf porn safely,” says Lawley, adding that it’s also a win for consumers wishing to avoid porn since they can filter out all .xxx sites.

The .xxx top-level-domain is the first to be approved by since .co — which was approved for commercial use in July 2010. has also approved a so-called “dot-whatever” plan that will allow for all kinds of suffixes. That proposal has been opposed by marketers, who claim it is a shakedown. For his part, Stuart Lawley says he is empathetic to marketers and thinks should have removed trademarked URLs from the table at no cost to the brands.

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