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Category: Entertainment

Fall TV Goes Social: Shows That Premiere on Tuesday Nights

Written on September 14, 2011 by Lulu

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Fall TV season kicks off this week, and hoping to connect with the viewers with the help of social media.

The TV season, supported by the Samsung Galaxy S II, kicks off this week with all five broadcast networks hoping that their new shows will connect with viewers.┬áTo help the cause, the said networks have turned to social networks – Twitter and Facebook – and check-in services such as GetGlue.

Check out the networks’ new shows that will air on Tuesday nights this fall. But be noted though that ABC won’t premiere its block of family sitcoms until October 11. Consequently, the chart might not accurately represent the scope of the network’s planned campaign.

Start date: Tuesday, September 13
Time Slot: 9pm ET to 10pm ET
Network: The CW
How it’s using Social Media: The CW has an official Facebook page for the show as well as a Twitter portal. The said network also uses its official Twitter accounts and YouTube accounts to promote the show.

Start date: Tuesday, September 20
Time Slot: 9pm ET to 9:30pm ET
Network: Fox
How it’s using Social Media: Fox has dedicated Facebook and Twitter accounts for New Girl but cast members, including Deschanel and Hannah Simone, are also active on Twitter. The network is also posting behind-the-scenes videos and interviews to its YouTube page.

Start date: Tuesday, September 20
Time Slot: 10pm ET to 11pm ET
Network: CBS
How it’s using Social Media: CBS has a comprehensive social media strategy for their fall shows including Unforgettable. They also created a “Spot the Difference” web game in addition to having a Facebook and Twitter pages for the show.

Start date: Tuesday, October 11
Time Slot: 8pm ET to 8:30pm ET
Network: ABC
How it’s using Social Media: Like , the fall season of Dancing with the Stars will delay Last Man Standing’s premiere by a month, and viewers don’t expect the network to roll out its full social strategy for a few weeks. Still the network is maintaining Facebook and Twitter accounts for the show.

Man Up

Start date: Tuesday, October 18
Time Slot: 8:30pm ET to 9pm ET
Network: ABC
How it’s using Social Media: ABC’s Tuesday night block of family comedies will get a bit of late because of Dancing with the Stars. But the network has Facebook and Twitter pages for the said show which are already in service. The network also integrated GetGlue check-ins on the Man Up Facebook page.

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