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Category: SocialMedia

Twitter Announced Web Analytics

Written on September 14, 2011 by Japhet Writ

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With the acquisition of BackType, website owners can now track site traffic coming from Twitter with the new Twitter Web Analytics.

founder, , announced last Tuesday via ’s developer blog the micro-blogging site’s new feature — the . The new feature will aid website owners to understand how much traffic they receive from Twitter, and the effectiveness of its integration to their sites. The Twitter was driven by the acquisition of BackType last July.

Twitter Web Analytics provides three key benefits:

* Understand how much your website content is being shared across the Twitter network
* See the amount of traffic Twitter sends to your site
* Measure the effectiveness of your Tweet Button integration

This week, Twitter Web Analytics will be rolled out to a small pilot group of partners. In relation to this, it will be available to all website owners in the coming weeks. The micro-blogging site is also committed to a releasing an API for developers interested in incorporating Twitter data in their products.

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