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Category: SocialMedia

Twitter Announced Web Analytics

Written on September 14, 2011 by Japhet Writ

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With the acquisition of BackType, website owners can now track site traffic coming from Twitter with the new Twitter Web Analytics.

founder, , announced last Tuesday via ’s developer blog the micro-blogging site’s new feature — the . The new feature will aid website owners to understand how much traffic they receive from , and the effectiveness of its integration to their sites. The Web Analytics was driven by the acquisition of BackType last July.

Twitter Web Analytics provides three key benefits:

* Understand how much your website content is being shared across the Twitter network
* See the amount of traffic Twitter sends to your site
* Measure the effectiveness of your Tweet Button integration

This week, Twitter Web Analytics will be rolled out to a small pilot group of partners. In relation to this, it will be available to all website owners in the coming weeks. The micro-blogging site is also committed to a releasing an API for developers interested in incorporating Twitter data in their products.

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