Lebron James Endorses Dunkin Donuts in China
Lebron James is now Dunkin Donuts Brand Ambassador in Asia, to promote Pork Donuts
Basketball superstar, Lebron James, inks deal to endorse Dunkin Donuts, in attempt to grow its brand in Asia. James is now officially the Brand Ambassador of this global brand and will head to China to promote their new product, the Pork Doughnuts. James despite of failing to bag the multiple NBA championships. enjoys a huge following in Asia.
Dunkin Donuts have one-third of their stores in Asia and are set to open about a hundred more in China. Their CEO Nigel Travis told Reuters in an interview:
“Donuts are a very flexible product. You can do savory donuts, you can do donuts with shredded pork — that’s in China.”
“We also have a range of other savory products that we have been testing and introducing country by country.”
Nigel also said in his interview that the Dunkin’ Brands selected James as its Asian “brand ambassador” in part due to his mass-appeal in China.View Article Source »