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Category: SocialMedia

Walmart Buys Facebook App, Social Calendar

Written on March 11, 2012 by Avlya Jaie

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Retail Giant Walmart, Adds Facebook App Social Calendar to its list of Acquisitions

Retail giant , adds the , , to its list of acquisitions. , was founded by Raj Lalwani and David Gordon, is an app that allows a Facebook user to birthday and holiday reminders by email and SMS, and to send and post virtual gifts and greeting cards to a friends wall on their birthdays. This is a good buy for Wal-Mart Stores Inc. because this app boasts of 5 million installed users and around 400,000 monthly active users.

Here is Social Calendar’s official statement regarding this done deal:

“Wal-Mart Stores, Inc. (“Walmart”) completed its purchase of Newput Corporation’s Social Calendar products, services and website. We remain committed to providing the highest level of service that you have come to expect with Social Calendar. Your service with Social Calendar will continue without any interruptions, and you will be notified in the future of any material updates or changes to your service.”

Walmart has been investing in and has recently launched the Facebook app Shopycat, an app that allows users to buy from Walmart, without ever having to leave the social network. It has also recently bought providers such as Kosmix, Small Society, and OneRiot and has made an investment in the China based eCommerce company, Yihaodian.

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