Mcdonald’s Temporarily Changes Its Name in Australia

Fastfood chain, Mcdonald’s is set to change the signs of their selected stores in Australia to pay tribute to the country’s national celebration,  Australia Day. The signs will be changed to Macca’s.

Mcdonald’s Australia’s chief marketing officer talks about their  unique campaign:

“We’re incredibly proud to embrace our ‘Australian-only’ nickname. What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?”

Macca is the nickname that over 50 percent of Australians use to call the restaurant. This will be the Mcdonald’s first time to do such marketing strategy. However, the signs will be a temporary one and will be changed back to its original state after they end the campaign.

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