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Category: Various

Mcdonald’s Temporarily Changes Its Name in Australia

Written on January 09, 2013 by Lulu

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Mcdonald's will be changing its name to Macca, in celebration of Australia Day.

Fastfood chain, Mcdonald’s is set to change the signs of their selected stores in to pay tribute to the country’s national celebration,  Day. The signs will be changed to Macca’s.

Mcdonald’s Australia’s chief officer talks about their  unique :

“We’re incredibly proud to embrace our ‘Australian-only’ . What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?”

Macca is the nickname that over 50 percent of Australians use to call the . This will be the Mcdonald’s first time to do such marketing strategy. However, the signs will be a temporary one and will be changed back to its original state after they end the campaign.

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