High-Tech Bra Sends Tweets and Reminds Wearer to Get Breast Examination [Video]
Hi-tech, tweet-posting bra was created as a part of Nestle's breast cancer awareness campaign
Marketing Agency, OgilvyOne Athens was commissioned by Nestle to develop a high-tech bra that sends a Tweet everytime it is unhooked. The revolutionary piece of lingerie is a part of the company’s campaign to promote breast cancer awareness in Greece.
The bra is embedded with low-voltage Bluetooth device that is found at the back of the bra. The mechanism sends a message to a mobile phone that and generates a tweet to that is sent to the twitter account @tweetingbra. The tweet contains a message that reminds women to undergo a regular breast examination.
Check out this new invention in the video below:View Article Source »