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The Trademark Battle: FaceCash vs FaceBook
Facebook should go home triumphant in the trademark battle, or else. The social media seems to conjure such an image as it goes from court to court filing complaints against similarly named sites, like Teachbook and Placebook.
First, it wanted nobody else using the word “book” at the end of its name, be it a company or a product. Now it wants to block those who are using “Face” at the beginning of their names. Beware because Facebook is currently attempting to register the word “Face” as a trademark. A UK-based company operating a site called Faceparty.com handed over the trademark application for “Face” to Facebook presumably around November 2008, when the latter’s lawyers started working with the USPTO.
Now here is another story: one man is disapproving of the trademark. Aaron Greenspan, a classmate to Zuckerberg’s at Harvard–the man who laid and later resigned claim for having Facebook started. Greenspan now owns Think Computer, the company running the mobile payment system called FaceCash.
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