Monster Launches New Networking App on Facebook

Employment site, Monster, has released a new professional networking application called BeKnown. BeKnown allows all Monster members to post their personal information on Facebook. Knowing that this social media site has over 700 million users, it is expected that members might meet other professional people or even employers. As explained by Matthew Mund, Monster’s product vice president, “This is the path of least resistance. You can manage your professional identity and your social identity in one place.”
Releasing a new networking application on Facebook is not that easy for Monster, since they knew that there are a lot of renowned employment websites today. This includes LinkedIn, which is popular for being the premier professional social network with over 100 million members. Another thing, Monster is not the first website to make use of Facebook. They seem to have similar plans with BranchOut.

Read the rest of the article »