Condé Nast Prepares Its Top Magazines For The Apple iPad

Top magazine publishing company Condé Nast plans to create iPad versions of its leading magazines such as Wired, GQ, Vanity Fair, The New Yorker and Glamour and is expected to announce it in an internal memorandum on Monday.
By April, GQ will have its debut issue for the iPad. An iPhone application is already out on the market and it already sold more than 15,000 copies of the January issue and just about 7,000 of the December Issue. Vanity Fair and Wired are set to launch theirs on June while The New Yorker and Glamour will have their issues sometime this summer.
Mr. Wallace said that once the company had figured out what worked and what did not on the iPad, it would think about digitizing other magazines. “If we are happy with the results that we get, we’ll be ready to go in the fall,” he said.
Their market was one of the key points in choosing which magazine to launch. “They are representative of the company, right? GQ is men. Glamour is women. Vanity Fair is a dual audience. The New Yorker is unique with its periodicity, and therefore it’s also more news- or text-heavy, and it’s a slightly older audience,” said Thomas J. Wallace, editorial director of Condé Nast.
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