Zynga Unveils Adventure World Trailer

Zynga released the first trailer for their newest social game entitled “Adventure World”. The said 37-second trailer shows off a slew of new maps that feature ancient temples, volcanoes, whips, snakes and deadly traps.

The said game’s look and ambience could remind the players of the adventures of Indiana Jones, but with the same animation style that made other Zynga’s games like FarmVille and CityVille big hits.

There’s still no announcement regarding the game’s launch date. However, it is expected to roll out soon. The said company was ramping up its game development as of late. Its other games include Words With Friends, Empires & Allies, Cafe World, Mafia Wars and Zynga Poker.

Check out the trailer after the cut.

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Poor Markets May Delay Zynga IPO Until November

Due to some poor market condition issues, people might not see Zynga’s plans for an IPO until November of this year.

According to the sources of The New York Post, the social gaming company is facing hindrances because of several “rocky stock markets” affairs, making them unable to release its IPO next month as originally scheduled.

If you could remember, Zynga – the company behind such popular social games, including FarmVille, CityVille and Mafia Wars – confirmed last June that they wanted to go public. They even aimed to raise $1.5 billion to $2 billion in its IPO. But after encountering a debt ceiling debate in summer, Zynga became incapable of fulfilling their plans.

Zynga is just one of the many social media IPOs that is slated to be launched in the upcoming months. Groupon, another renowned social media IPO, has also faced series of delays due to SEC accounting concerns. Up to now, the social games’ maker remains silent with regards to this matter.

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Zynga, To Launch Chinese Beta Version Of CityVille With the Help of Tencent

Facebook is not accessible in China, thus, Zynga is not as well capable of launching such social games in the area. However, the developer announced recently that they signed a partnership with Tencent – an Internet company in China – in order to produce the beta version of the popular CityVille which will be named as “Zynga City.”

According to Zynga, this partnership is indeed vital for them, as they are aiming to enter new markets and broaden the numbers of their partner companies. The largest social games developer on Facebook first invaded the markets of China by attaining the XPD Media, another game developer, way back in May 2010. Perhaps that is the time when Zynga begins to grow and produced new social games in some Asian countries, such as Hong Kong and Taiwan.

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Zynga, Preparing to Get an IPO

The company behind the hit games CityVille and FarmVille, Zynga, is preparing to file a registration documents with the SEC as early as Wednesday. The social gaming juggernaut company could have its IPO this coming fall.

According to a report from CNBC and GreenCrest Capital, Zynga is hoping to have a raise on their profits between $1.5 and $2 billion dollars. That scenario could put Zynga’s valuation to $20 billion. Based on the GreenCrest notes, Zynga’s revenues for this year are trending toward the $1.5 billion mark. Its also operating with a profit margin of 40%.

Zynga had proven that they can repeat the success of their hit games FarmVille CityVille. The company also shown that they have great plans for the future with some smart acquisitions over the past months.

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Social Game Review: Forget FarmVille, And Fall In Love With CityVille

Facebook is not just about social networking, it’s about social gaming too.

When Facebook was born, people started to live with it. It gave us the power to expose ourselves into social activities and networking. As time went by, Facebook has become a necessity. Almost everyone has an account now. However, Facebook is not for personal use only. People started setting up businesses and making use of the online buzz. Companies started using the social media for promotions and announcements too.

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