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Special Device Help Prevent Suddent Infant Death

Special Device Help Prevent Suddent Infant Death

Researchers from Germany's Fraunhofer Institute for Reliability and Microintegration IZM in Berlin has developed a new breathing sensor system that help prevent Sudden Infant Death Syndrome (SIDS). This syst...

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University Installs Grass Lawn in School Library

University Installs Grass Lawn in School Library

Cornell University has built a grass lawn inside their school library as a part of a project of their institution's Department of Design and Environmental Analysis. The department is currently conducting a r...

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Wash Your Clothes in a Portable Washing Machine [Video]

Wash Your Clothes in a Portable Washing Machine [Video]

Meet, the Scrubba, a portable washing machine, in form of a bag. This wash bag, allows people to do their laundry, on-the-go. The Scrubba is a lightweight, foldable bag that features small nodules to help sc...

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Fart-Deodorizing Underwear Sold in Japan

Fart-Deodorizing Underwear Sold in Japan

Thanks to Japan's new invention, the Deoest underwear, extreme farters can now release their foul smelling gas and prevent people near them from fainting. It is a fart-deodorizing underwear, created by Profe...

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According to Study: Advertising to Facebook Fans Improves Conversation

Written on June 18, 2011 by Japhet Writ

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Invest in acquiring Facebook Fans. That's what Inside Facebook is suggesting to businesses that runs Facebook ads.

As opposed to targeting non-fans, the cost of converting people to sign-up for events, purchase products or register for services considerably decreases when businesses run Facebook ads that hits existing fans. This is based on Inside Facebook’s latest blog post.

Though Inside Facebook was privy to data from the social advertising agency, TBG, the agency found that targeting Facebook fans was more effective than targeting non-fans. And it makes sense, because consumers who declared their appreciation for a brand are more likely to purchase their product. That’s why TBG’s data suggests that businesses must invest in acquiring Facebook Fans.

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Facebook Hires President Clinton’s Former Press Secretary

Written on June 16, 2011 by Lulu

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After managing a press office at the White House during the time of President Bill Clinton, former press secretary Joe Lockhart takes on the challenge of managing the communication group of a social networking site.

Facebook has announced that they hired Joe Lockhart, President Bill Clinton’s former press secretary, as their new vice president of global communications.

Lockhart will be managing the company’s Corporate, Policy and International communications teams said by a Facebook spokesperson.

Lockhart, with a lot of communication experiences and skill that he obtain during the time of Clinton will bring new skills and greater depth to the Facebook’s incredibly busy team as Elliot Schrage, Facebook VP of Global Communications, Marketing and Public Policy said.

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