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Windows 7’s “Halo” Effect Boosts Customer Satisfaction Score
Call it the "Halo" effect, but Microsoft is definitely gaining on consumer satisfaction because of their Widows 7 OS. Continue reading to know how did they do that.
Most PC makers gained ground in the recent customer satisfaction survey, simply because consumers like the Windows 7 more than Vista. According to David VanAmburg, managing director of American Customer Satisfaction Index (ACSI), customers are perceiving the quality of the machine to be user-friendly.
Launched last October, Windows 7 rave reviews by most technology analysts and has been a huge hit for Microsoft by selling 175 million licenses through late July. Aside from being user-friendly, the latest Windows OS also has an improved customer service. Specific findings on the survey states that the company’s support is getting better as manufacturers make better and more reliable machine, and that they are reacting faster to customer queries.
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