Facebook’s Revenue Doubled to $1.6 Million in First Half

Facebook continues its quick pace of financial growth, with the social site doubling its revenues in the first half of 2011 to $1.6 billion.
As disclosed by Reuters’ sources, Facebook Inc. has doubled its revenues to $1.6 billion in 2011’s first half from only $800 million a year earlier. The social site’s net income for the period came to almost $500 million – as confirmed by a source who wished to remain unknown – since Facebook is a private company and does not have any intentions of publicizing their financial reports.
EMarketer, meanwhile, claimed that the company attained a revenue of $1.86 billion last year — leading them to speculate that Facebook might hit $4.05 billion in global revenues before the year of 2011 ends. A representative from EMarketer even noted that Reuters’ report is “on track with our estimates,” especially since the last two quarters of the year tend to collect more sales compared to the first two quarters.
Facebook’s ever-growing financial performance comes, as rumors swirled over its plans of releasing an IPO sometime in 2012. The company has undeniably reached a good standing in the secondary market this year, even though several stock market issues arrived over the summer.
View Article Source »The Growth of Mobile Advertising [GRAPH]

As the world of technology grows, marketing strategies also expand. Surprisingly, ads are now in mobile devices; and these mobile ads are now bigger than print ans television ads.
The advertising people who uses mobile for marketing is now growing rapidly. More or less 50% growth to top $1 billion by 2011. This is according to the data gathered earlier by market researcher eMarketer.
The estimation was raised from previous projections due to “Google’s acquisition of AdMob and Apple’s introduction of the iAd,” as well as mobile ads reaching “the mainstream of digital advertising,” says the firm.
It may be smaller in dollars but the estimates only mean that the mobile advertising is growing faster than Social Media. Last August, they said that social media ads will grow 20.3% this year compare to the 79% growth on mobile ads.
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