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Special Device Help Prevent Suddent Infant Death

Special Device Help Prevent Suddent Infant Death

Researchers from Germany's Fraunhofer Institute for Reliability and Microintegration IZM in Berlin has developed a new breathing sensor system that help prevent Sudden Infant Death Syndrome (SIDS). This syst...

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University Installs Grass Lawn in School Library

University Installs Grass Lawn in School Library

Cornell University has built a grass lawn inside their school library as a part of a project of their institution's Department of Design and Environmental Analysis. The department is currently conducting a r...

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Wash Your Clothes in a Portable Washing Machine [Video]

Wash Your Clothes in a Portable Washing Machine [Video]

Meet, the Scrubba, a portable washing machine, in form of a bag. This wash bag, allows people to do their laundry, on-the-go. The Scrubba is a lightweight, foldable bag that features small nodules to help sc...

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Fart-Deodorizing Underwear Sold in Japan

Fart-Deodorizing Underwear Sold in Japan

Thanks to Japan's new invention, the Deoest underwear, extreme farters can now release their foul smelling gas and prevent people near them from fainting. It is a fart-deodorizing underwear, created by Profe...

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Why People Find KFC’s Cheese Topped Chicker Burger Bizaare

Written on June 28, 2012 by Lulu

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KFC Philippines launches a chicken burger with cheese placed to top of the hamburger bun.

KFC’s first ever cheese topped chicken burger was introduced in the Philippines and has earned extreme reactions from online consumers who find this new product weird.

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McDonald’s Foursquare Campaign Earned 33% of Foot Traffic

Written on September 17, 2010 by B Waldorf

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McDonald's, a known fast-food chain with humongous franchises all over the globe had an advertising technique that made people and social media practitioners awestruck.

Foursquare marketing and advertising, is it really a good technique to promote your business here?

McDonald’s seems to think that the idea is brilliant. The head for social media, Rick Wion recently spoke of the giant fast food chain’s big wins from a spring pilot program with the use of Foursquare.

During the Mobile Social Communications conference yesterday, Wion said that McDonald’s was increased to foot traffic stores by 33% in a day with Foursquare. McDonald’s total cost for successful ad campaign was $1,000.

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