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New York Times: Out in Print in the Future

Written on September 09, 2010 by B Waldorf

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The Gray Lady will sooner or later be just a memory in our hands.

The Gray Lady will somehow become a softcopy.

During a recent conference, The New York Times publisher and chairman Arthur Sulzberger Jr. said that they are expecting that the newspaper wouldn’t be a physical paper.

“We will stop printing the New York Times sometime in the future, date TBD,” he told the attendees of the International Newsroom Summit.

The statement is so definite that negative reactions were raised and made others to conclude that this is an obvious conclusion of the struggles in traditional media.

As the newspaper circulation falls, the newspaper revenues fall too. The traditional hard copy of news is in trouble and the commodity isn’t going anywhere.

The statement acknowledges this fact, but we see it as a commitment to innovate a new cultural way to reach out to the readers and profit from data and news gathering and reporting it.

Sulzberger noted at the conference, “Our pursuit of the pay model is a step in the right direction for us. We believe that serious media organizations must start to collect additional revenue from their readers… information is less and less yearning to be free.”

The NYTimes.com toyed with a paywall-type mode called TimesSelect way back 2008. The change wasn’t that good but the experiment is educational as it seems.

“If we discover that we’ve tried something that’s not working, we could change it,” he said.

We’ll surely miss New York Times.

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