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How to Put Your Face in a Times Square Billboard?
Want to see your face in a billboard in Times Square? Just 'like' the Corona Light Facebook page and you might just see your face hovering over the crowd that traverse the New York City's landmark.
If you are one of the many young adults that want their faces to tower over New York City’s Time Square, all you have to do is help Grupo Modelo’s Corona Lite Beer. Grupo Modelo has launched a Facebook campaign to promote the Corona Lite to the young adult crowd. In an effort to become the “most liked beer in America”, the brand is placing Facebook front-and-center.
By liking the Corona Lite Facebook page, you can get access to the Times Square app. Using the said application, you will get a chance to upload a 500 x 500 photo that will be used in a billboard run by the company from November 8 to December 6. And while the ad is simple, this Corona Lite campaign is an extremely smart move.
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