Brands and Companies With .xxx Domains?

Registered trademarks and brand holders will get a chance to secure .xxx domains on Wednesday, if only to fend off cybersquatters. The ICM Registry, which doles out domains to third parties like GoDaddy and Network Solutions, is giving brands 50 days to claim their domain.

Stuart Lawley, the CEO of ICM Registry, said that it would cost around $200 for brands to get their .xxx domains. For example, www.coca-cola.xxx, if Coca-Cola will grab it. Unlike other top-level domains, which charge roughly $50 a year to maintain rights to a specific URL, brand holders will pay a one-time fee for .xxx domains. However, Stuart Lawley said that there will be some brands that wouldn’t want to associate their names with .xxx domains in any way.

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