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Sony’s Virtual Cherry Blossoms Help Raise Funds for Japan

Written on March 27, 2011 by R. Depp

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Sony Online Entertainment (SOE) has come up with in-game virtual items that players can purchase to help the victims of the recent calamities in Japan.

For every purchase of a virtual Cherry Blossoms from March 25 to 28, SOE will donate $10 to the American Red Cross in assistance to relief efforts in Japan.

The Cherry Blossoms will be available through an in-game marketplace in select SOE games. Alternative items can also be purchased in Magic: The Gathering-Tactics, Star Wars Galaxies and PoxNora.

To date, Sony Corporation has donated $3.6 million to it native country. Meanwhile, the initiative of combining philanthropy with social media has proved to be successful in raising funds for various calamities in the recent years. Red Cross was among the first organizations to use social media, using the text-to-donate program to help victims of the Haiti earthquake last year.

Furthermore, social media sites like Tumblr and Facebook also offered alternative ways to aid Japan. Zynga, creator of Farmville and other Facebook-based games, has also come up of ways for players to donate through the purchase of virtual goods in its games.


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