Ice Bra Launched in Japan

If you’re looking for a way to beat the summer heat, then fret no more because international lingerie manufacturer, Triumph has launched the “Ice Bra” in Japan.

The bra features a sea life design, with built-in ice packs. It also goes with a mini fan, a mini ladle (so the wearer can pour cold water by herself), a wind chime and a sprig of mint to “produce a coolness in sense of small and hearing”.

According to Triumph, the ‘Ice Bra’ is not heavy to wear because the bra’s cool gel remains “soft even when frozen”. The lingerie was launched as a part of Japan’s famous “Cool Biz” energy saving campaign.

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