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Special Device Help Prevent Suddent Infant Death

Special Device Help Prevent Suddent Infant Death

Researchers from Germany's Fraunhofer Institute for Reliability and Microintegration IZM in Berlin has developed a new breathing sensor system that help prevent Sudden Infant Death Syndrome (SIDS). This syst...

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University Installs Grass Lawn in School Library

University Installs Grass Lawn in School Library

Cornell University has built a grass lawn inside their school library as a part of a project of their institution's Department of Design and Environmental Analysis. The department is currently conducting a r...

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Wash Your Clothes in a Portable Washing Machine [Video]

Wash Your Clothes in a Portable Washing Machine [Video]

Meet, the Scrubba, a portable washing machine, in form of a bag. This wash bag, allows people to do their laundry, on-the-go. The Scrubba is a lightweight, foldable bag that features small nodules to help sc...

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Fart-Deodorizing Underwear Sold in Japan

Fart-Deodorizing Underwear Sold in Japan

Thanks to Japan's new invention, the Deoest underwear, extreme farters can now release their foul smelling gas and prevent people near them from fainting. It is a fart-deodorizing underwear, created by Profe...

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After Wi-Fi: Starbucks’ Digital Strategy

Written on August 14, 2010 by Rudfer Tyron

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Now at Starbucks: Free Wi-Fi. But that is last month's news. The coffee company is now into envisioning a digitally-engineered third-home experience.

“We know that people would pay us for this opportunity. But instead of asking them to pay us, we thought, ‘Let’s aggregate and compile the best content that [Starbucks customers] can’t get any where else.’”

Adam Brotman, Starbucks’ Vice President of Digital Ventures, is referring to the Starbucks Digital Network–the store’s personal channel offering hand-picked content from premium providers, such as Rodale, Apple and The New York Times. It fuses Starbucks’ curatorial expertise with digital advantage.

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